1. Start preparing at least a month in advance.
2. Make one of your goals to create good theater that has a motivating and magical effect on your audience. Your goal is to speak compellingly from your deepest convictions. Make a commitment not to be boring, mediocre or colorless.
3. List the desired outcomes from your presentation. Establish clear goals (e.g. advance an agenda, produce some action, or build a stronger relationship). Write these goals with emotional juice. For example, instead of writing ‘Give a good speech,’ write ‘Give an electrifying speech that moves the audience to feel passionate about joining our campaign.’
4. Don’t begin by drafting an outline. Instead, act like a madman and free up the creative idea-generator within you by brainstorming. Only after that non-judgmental brainstorming should you produce an outline.
5. Write out the whole speech word for word based on the outline. Never let anyone write it for you. Use simple, vivid and conversational language.
6. Revise it relentlessly. Then revise it again. (Ed: then again…)


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