Reprinted by Permission of Professor Chris Palmer - School of Communication, American University

Ask An Expert: Is Shark Week Good for Sharks?

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Is Shark Week Good for Sharks?
Discovery Channel's Shark Week 2011 starts Sunday, July 31st

Shark Week is entertainment by exploitation By Chris Palmer
Chris Palmer is the director of American university’s Center for Environmental Filmmaking and author of the new Sierra Club book, Shooting in the Wild: An Insider’s Account of Making Movies in the Animal Kingdom.

Teeth of Death. The Worst Shark Attack Ever. It’s that time of year again, when the Discovery Channel brings out shows like these as part of its annual Shark Week. This week of bloody feeding frenzies and vicious shark attacks is part of a larger trend in nature programming. Instead of seeking to educate or promote environmental conservation, these shows focus only on presenting graphic, sensationalized animal violence. While they might garner high ratings and attract advertiser dollars, these shows all too often mislead the audience, exploit animals and fail to promote conservation.
 

     It’s easy to understand why Shark Week would attract viewers. The subject matter is riveting, the editing is flashy, and the shows are thrilling and suspenseful. This brand of mayhem and mutilation has an eager audience and has turned the nature-film genre into an entertainment juggernaut. However, even worse than these programs’ shameless appeals to the viewer’s basest instincts is their impact on the wildlife they show. In a time when sharks face increased threat from shark finning, overfishing and pollution, programs that depict sharks as vicious, man-eating killers only make it more difficult to convince the public of the need to protect them.
   

  In reality, wild creatures spend most of their time resting or finding food. Obviously, a feeding frenzy makes for more exciting footage, but showing such a disproportionate amount of violence gives a dangerously skewed view of animals. While it would be just as mis- leading to suggest that animals never hunt and kill, there’s a major difference between showing the dispassionate reality of nature, and creating whole programming out of only the most gory and gruesome details.
 

To Read More go To  http://www.scubadiving.com/training/ask-expert/ask-expert-shark-week-good-sharks

Professor Chris PalmerAuthor of Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom  (Sierra Club Books, 2010)Distinguished Film Producer in ResidenceDirector, Center for Environmental FilmmakingSchool of Communication, American Universitycell 202-716-6160; office 202-885-3408Center website: www.environmentalfilm.org SOC profile: http://www.american.edu/soc/faculty/palmer.cfm Shooting in the Wild on Facebook: http://on.fb.me/gOTUlc Shooting in the Wild website: http://bit.ly/a4L3LU Chris’s Facebook site: http://www.facebook.com/#!/chrispalmer47 Follow me on Twitter @chrispalmer_au Chris’s blog: http://soc-palmer.blogs.american.edu/  President, One World One Ocean FoundationPresident, MacGillivray Freeman Films Educational Foundationcpalmer@mffeducation.orgwww.mffeducation.org Chief Executive Officer, VideoTakes, Inc.chris@videotakes.comwww.videotakes.com