12/21/09 SEAN PRATT PRESENTS HIS WEEKLY ARTICLE ON THE BUSINESS OF THE BIZ

Actor Marketing vs. Actor Advertising – Knowing Which is Which and Why it’s Important by Sean Pratt

All too often actors confuse these two terms, not least because the people teaching them don’t understand the difference either. For most actors the journey they take in understanding what “marketing” or “advertising” means in relation to the BIZ will be a long and arduous one. There are plenty of, “Marketing for the Actor” classes to take out there, but most will leave you feeling that you have only been given a small piece of the overall picture or, worse, more confused about just what exactly these terms mean. But here are some concrete definitions that you can use in your efforts to understand the differences between marketing and advertising.

To read the rest of this article go to: http://acting.suite101.com/article.cfm/actor_marketing_vs_actor_advertising

Sean Pratt, (AEA / SAG / AFTRA), has been a working actor for over 20 years. He received his BFA from the College of Santa Fe, NM. Sean was a member of the resident acting company at The Pearl Theatre, an Off-Broadway classical repertory theatre and has also performed at numerous regional theatres around the country. Major films include - Gods and Generals, Tuck Everlasting and Iron Jawed Angels. Television work includes - The host of HGTV’s, Old Homes Restored, and supporting roles on Homicide, The District and America’s Most Wanted. Audiobooks - He has been narrating for over 13 years and has recorded nearly 500 books in just about every genre. He also teaches classes on and writes articles about the business of the Biz. http://www.seanprattpresents.com/