What “anchoring” is and why it’s so important to your marketing efforts.

From the worlds of psychology and sociology comes an interesting and valuable concept that you can use in your branding efforts, from how you’re seen in a particular market to how you’re thought of for a single role in an upcoming project. What makes this idea so powerful is that it actually works on an unconscious level which meansif you use it correctly you can affect someone’s perception of you without them realizing it. It’s called “anchoring.”

To read the rest of this article go to: http://acting.suite101.com/article.cfm/the-importance-of-choosing-the-right-promo-picture

Sean Pratt, (AEA / SAG / AFTRA), has been a working actor for over 20 years. Sean was a member of the resident acting company at The Pearl Theatre, an Off-Broadway classical repertory theatre and has also performed at numerous regional theatres around the country. Major films include - Gods and Generals, Tuck Everlasting and Iron Jawed Angels. Television work includes - The host of HGTV’s, Old Homes Restored, and supporting roles on Homicide, The District and America’s Most Wanted. Audiobooks – He’s narrated for 15 years and has recorded nearly 550 books in just about every genre. He also teaches classes on and writes articles about the business of the Biz.